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Popeyes is taking its marketing strategy to the next level with a new campaign.
Per its official Instagram, the fast-food giant announced its partnership with a diverse roster of popular streamers and influencers — Cinna, Agent, Lacy, CookingWithKya, DDG, and more — to create custom meal bundles tailored to each personality.
In a series of photos, all the influencers collaborating with the joint are posing amidst an orange backdrop, where details of their custom meals are written.
Cinna's is called "The Cinna Meal," comprised of boneless wings, 3pc signature chicken, 3pc tender, and 2x mac and cheese.
Lacy's "The Lacy Bundle" offers 3 pc signature chicken, boneless wings, a chicken sandwich, mashed potatoes, and red beans and rice.
CookingWithKya's is called "The Chicken with Kya," which includes 3pc tender, a chicken sandwich, 6pc bone-in wings, mashed potatoes, and Cajun fries.
Other custom bundles are named "The Rakai Meal," "The I Love Popeyes Meal," "The Booligan," "The Agent/Pudgie Bundle," "The Swag Mobile," "The Spicy Toxic Bundle," and "The Taste Good Box."
One fan reacted to the marketing strategy saying: "Lamest I've seen."
Internet heats up as Popeyes teams up with influencers
As expected, social media users were quick to react to the new alliance, with many blending humor in their commentary.
"The fact that even smaller streamers are getting brand deals with major brands let’s you know everything you need to know about how much motion streamers are having rn lol," one wrote on X.
"Brand collabs like these turn Popeyes into a pop culture playground for its audience," a social media user opined.
"Idk, but goin to a food spot n ordering food items that your fav influencer gets is just odd but thats me ig," one stated.
"Streamers are having more motion then most athletes," one commented with a crying emoji.
"I swear if I go to Popeyes and hear someone order all these meals the police gonna wish I was dead," one chimed in.
On the flip side, some expressed excitement about the new collaboration.
"Streamers making power moves," one wrote with 100 emoji.
"Swag mobile is a fire name lmao," another commented.
"Popeyes always been hip to culture. cool to see they showing love to streamers and the diversity of ppl," one added with fire emojis.
"The streamer meal is gonna be [fire emojies]," another wrote.
Others described the partnership as "interesting" and "dystopian," while some questioned the chain's marketing strategy.
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