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A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.
The show features Rush coaches Bill Alverson and Brandis Bradley. In their August 11, 2025, exclusive interview with People magazine, Brandis and Bill opened up about challenges and emotions throughout the process.
Bradis mentioned how interested contestants need to be "prepared." However, she added that if there was a rejection, they should not let it crush them.
"I want these girls to prepare their hearts and minds for the spectrum of emotions that are about to ensue in the week ahead. I want them to be prepared for everything and understand that it's just part of it. Don't let rejection crush you. You're going to get so much rejection in your life. You have to learn to cope with it at some point," said Brandis Bradley.
A Sorority Mom's Guide to Rush: Coaches Brandis Bradley and Bill Alverson open up about the process, preparation, rejection, and more
In her recent interview, Rush coach Brandis Bradley talked about insights, challenges, and more from the bids. Talking about the sorority recruitment, she mentioned it was psychological warfare.
A Sorority Mom's Guide to Rush coach Brandis also referred to the process as an "emotional boot camp." The primary recruitment might even take longer than a week.
Fans might know about the recent surge and popularity in sorority hopefuls' get-ready-with-me videos from the University of Alabama. Past couple of years, there has been a significant increase in that.
Since Brandly's commentary made her gain over 4,25,000 followers on TikTok, it went viral. She noted that it was "critical" for the girls to get prepared. She talked about not just being mentally, but also emotionally prepared.
She confessed that they should not let rejection "crush" them, because they were going to get "so much" rejection in their lives.
Lifetime describes the reality show as:
"A Sorority Mom's Guide to Rush! pulls back the curtain on one of the most competitive and increasingly viral events in the life of a college-bound girl: Sorority Rush. But behind almost every perfectly curated outfit and resume is a mom who has her own reasons for wanting her daughter to receive a bid."
Further in the interview, A Sorority Mom's Guide to Rush coach Bill Alverson talked about getting moms and daughters ready to face such situations. For that, he said:
"Once the sorority has dropped you, forget about them. You got to let it go. Everybody's not for everybody."
His advice is not just for the girls, but also for their moms. He also noted that moms have ideas about how their daughters should get into a specific sorority. Bill mentioned that they want to relive these experiences through their daughters.
Trending Lifetime now streams A Sorority Mom's Guide to Rush Episode 1.
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